Rita's Water Ice, (http://www.ritasice.com) the nation's largest Italian Ice concept, today announced the commencement of its third consecutive paper lemon promotion to raise funds for Alex's Lemonade Stand Foundation for pediatric cancer research. During the month of June, more than 500 Rita's locations will sell $1 paper lemons to help the foundation on its national crusade to find a cure for pediatric cancer. In just two years as a corporate sponsor of Alex's Lemonade Stand Foundation, Rita's has raised more than $1 million for pediatric cancer research and become the Foundation's leading corporate donor.

From June 1 through June 30, Rita's guests will have the opportunity to obtain a paper lemon for a $1 donation. Guests can personalize their paper lemons, which will then be displayed in the local store's "Wall of Hope'" a visual tribute to the community's participation in the fundraiser.

Rita's guests have demonstrated year after year that they care deeply about children battling the trauma of cancer," said Jim Rudolph, Chairman of the Board and Chief Executive Officer, Rita's Water Ice. "Our guests, franchise partners and Treat Teams in every Rita's location are united in our commitment to this critical cause. Together, we’ll meet our goal to raise more than $580,000 for Alex’s Lemonade Stand Foundation."

"We are extremely grateful that Rita's will continue their paper lemon promotion this June," said Jay Scott, Alex's father and Executive Director of Alex's Lemonade Stand Foundation. "Their belief in the dream of our daughter continues to help us achieve our vision to find a cure for all children with cancer."

In 2006, Rita's Water Ice officially became a corporate partner of Alex's Lemonade Stand Foundation. In honor of the Foundation's namesake, the late Alexandra "Alex"¨ Scott, Rita's officially renamed its Lemon ice flavor -- "Alex’s Lemonade." Lemon, one of Rita¡¦s two original flavor offerings when the company was established in 1984, is one of the company¡¦s five most popular flavors.

Swimming Pool Alarm Systems manufacturer, RJE Technologies, announced today the 9th child has been saved from drowning by its SonarGuard pool alarm system. A Houston dad reported SonarGuard saved his 3-year-old daughter when she slipped into the pool while playing in the backyard. The parents were surprised that they never heard a splash or sound when she slipped in. The signature SonarGuard “ping” was all they heard.

Approximately 300 children under the age of five, drown each year in the U.S., according to CPSC. In most cases, an adult was supervising the child, and was distracted or didn’t see (or hear) the child fall in the water. SonarGuard utilizes sonar technology and can detect a child immediately.

ASTM certified pool alarms have gained popularity with owners of public and private swimming pools. Additionally, state and city governments have addressed improved pool safety by passing legislation involving the installation of an ASTM pool alarm as well as other new requirements. To learn more about swimming pool legislation in your area, visit: http://sonarguard.com/sonarguard-pool-safety-information/Default.aspx

For his special day, give dad a Carpenter Co. Medi Comfort™ pillow, the perfectly unique way to pamper him with a well-deserved night’s sleep. Made with high-density memory foam, the pillow reacts to body heat and weight and self adjusts to individual head and neck contours – virtually guaranteeing a great night of rest.

Medi Comfort’s distinctive design includes a molded scoop in the center of the pillow which helps reduce snoring – something moms will appreciate, too. The scoop adjusts the position of dad’s head and neck while he is sleeping to help open the airway. The properly positioned airway makes breathing easier and more relaxed, ultimately reducing the amount of snoring.

Enjoy the sweet sound of silence this Father’s Day with the Medi Comfort pillow, part of the Sleep Better™ Signature Collection by Dr. Michael Breus. To learn more about the Medi Comfort, visit www.sleepbetter.org. Available at several national retailers including JC Penney, Bed Bath and Beyond, and Belk, the Medi Comfort pillow retails for $34.99.

Continuing its efforts to give families the freedom to stay connected on their terms; T-Mobile USA, Inc. announced a new unlimited family plan that meets the wide array of communication needs for parents and young adults alike. An unlimited plan created especially for families, T-Mobile now offers unlimited nationwide calling (with nationwide roaming and long distance) and unlimited nationwide text, picture and instant messaging (SMS, MMS and IM), for a flat rate of $49.99 monthly access (Note A) for each line added after the first line.

To take advantage of this plan, new and existing T-Mobile customers would subscribe to the first line for $99.99 monthly access; customers can add up to four additional lines at $49.99 per line after the first line (plus taxes and fees).

“Mobile phones are a lifeline for busy families today, and T-Mobile wants to be right alongside them whether at home or on-the-go to help them stay connected,” said Robert Dotson, president and CEO, T-Mobile USA. “This new unlimited calling and messaging plan for families delivers great value, and frees families to connect the way they want to for all their important relationships.”

While unlimited calling delivers significant benefits for many family members, including not having to watch their minutes, unlimited messaging is a defining feature of this new T-Mobile family plan. Additional information and qualifying family plan details are available at T-Mobile retail stores and online at www.t-mobile.com. For street-level detail of T-Mobile’s coverage where you work, live and play, visit T-Mobile’s Personal Coverage Check at www.t-mobile.com/coverage.

A recent survey of 8,234 consumers’ uncovered high levels of enjoyment and personal connection to the branded gift cards experience. The survey, commissioned by the Network Branded Prepaid Card Association (NBPCA), a non-profit, inter-industry trade association created to advance the success of branded prepaid cards, and conducted by Professor Dan Horne, Providence College, suggests branded gift cards (cards with an American Express, Discover, MasterCard or Visa logo) have crossed the threshold from an impersonal gift to one that is preferred by recipients and shared among close friends and family members in high numbers.

“Branded gift cards are no longer thought of as a 'convenience' or 'utility' gift as recipients express high levels of emotional value from receiving the cards,” said Professor Horne. “People prefer the experience of receiving a branded gift card to receiving cash or traditional gifts. They fantasize about what they will buy and enjoy the freedom to treat themselves to something they pick out.”

The study surveyed more than 8,000 gift card recipients (2,300 had received a branded gift card) and asked them about their experiences with gift cards during the 2007 holiday season. It is the largest and most comprehensive study to-date that explains why branded gift cards are such welcome gifts. The survey results (released today) can be found on the NBPCA website at www.nbpca.com.

According to a report presented at the Sustainable Brands ’08 Conference in Monterey, California, American consumers have named Seventh Generation the “greenest” household cleaning brand and the number six “greenest” brand across all categories. Seventh Generation is the country’s leading creator of environmentally safe household products and for 20 years has been at the forefront of a cultural change in consumer behavior and business ethics.

The Green Brands Survey, conducted and released by WPP agencies Landor Associates, Cohn & Wolfe, and Penn, Schoen & Berland Associates (PSB), has been tracking consumer perceptions of green for over three years. Seventh Generation is one of only three privately held companies to make the Green Brands Survey “Greenest Brands” list.

“In our every effort we seek to clearly communicate our values as a responsible company, so it is deeply gratifying to know that our efforts are recognized by those who can ultimately help us make the biggest positive impact: the American shopper,” said Jeffrey Hollender, President and Chief Inspired Protagonist of Seventh Generation. “In a world in which larger and larger brands are moving into the green space, it's wonderfully reassuring to know that a small company with great intentions can make a difference. The fact that our deeply held and practiced ethics continue to shine through the recent green marketing surge is a testament to our team’s convictions and our products’ promise.”